Product Description

2020 marks the 40th anniversary of the Fiat Panda. So a title on this very important and so iconic car was almost necessary, to be included in the ASI Library. The text traces the whole history of the “classic” Panda, the one built always faithful to the original project from 1980 to 2003: from the idea in the mind and then on the sheet of Giorgetto Giugiaro, its designer, up to the design, industrialization and finally the presentation. on the market, where it will immediately revolutionize the way of conceiving the utility and “city” car: spacious, comfortable for five people and luggage, very simple to build, lively and always able to get out of the way in any situation … a real and just “free spirit”. The book unfolds by dealing in depth with all four series and concludes with some reflections on the “Panda Phenomenon”, because this is what it is: not only an economical car suitable for all motorists but a fundamental page of history, culture and society Contemporary.